PooMaster Case Study
A Casual Mobile Game
Greek world lobby
Core gameplay
Game over screen
Poo machine
Power-ups
Results screen
A team-led casual gaming MVP
Pitched concept to a partner studio and secured a 3-month funded sprint.
Led a 5-person cross-functional team.
Two structured playtests (20-person adult group, 15 kids).
Early-build UX rework based on playtest A/B data.
Cold-pitched to publishers; Voodoo and Azur Games both responded with interest.
The game. PooMaster is a one-handed arcade catcher built for kids and young adults in short, snackable sessions. Birds sit on a branch and drop poo toward people on the ground; the player swipes a bucket left and right to catch each drop before it lands. Collected items fill the bucket, and once it tops up, the player unlocks a temporary power-up. Levels scale through enemy count, drop patterns, and pace; progression unlocks new worlds and customizations. The humorous, slightly off-color theme is the differentiator — instantly recognizable, instantly funny.